The Internet has become the new Mecca of social and business interaction. So, when 4 out of 5 prospective clients search the Web for your product or service, it makes sense to have a plan in place to direct their search to you. Therefore… drum roll… Online Marketing!
We love drum rolls. Oh, and Meccas. 
We utilize a variety of Online services to meet the needs of our clients, such as Search Engine Optimization (SEO), Social Media Marketing, Content Writing, and Email Marketing Campaigns.
Not to be outdone (well, perhaps a little), we offer a variety of quality Offline Marketing services as well, featuring Print Advertising, Direct Mail Campaigns, and Trade Show Marketing.
Please choose one of the bullet-links below, or scroll down the page to learn more.
Online Marketing
- Search Engine Optimization
- Social Media Marketing
- Web Advertising & Pay Per Click
- Local Search/Google Places Optimization
- E-mail Marketing Campaigns (via iContact.com)
Offline Marketing
- Print Advertising
- Direct Mail Campaigns
- Trade Show Marketing
According to Wikipedia, SEO, or Search Engine Optimization, “…is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.“
Uhhh… perhaps that “natural/un-paid/organic/algorithmic” stuff was a bit much for the average reader. I mean, I nearly climbed to the top of a bridge after reading that. Basically, SEO is the way that we web experts tell the various search programs on the web, to more easily find you. This is done by choosing key words or phrases that best represent your product or service, and by making sure to include them in the text of your site. We’re ridiculously awesome at this. Ridiculously!
This service is one that quite a few clients are unfamiliar with, at least on some level.
While many folks are familiar with such sites as Facebook and Twitter, they may not realize the potential of using these sites to increase awareness of their product or service. We do, and will incorporate a plan of attack to take advantage of these sites to make your online business life-better. This strategy employs methods that will attract attention to what you’re marketing, and promote sharing amongst those interested in your business. The great thing about this is that people who share information about your business are trusted by those they have within their circle of friends.
There are a billion people online, and most of us are using Social Media sites to discuss our personal lives and market our businesses to our target audiences, much as we’ve done before the advent of Social Media.
You’re being invited to the party, so don’t be shy and get left behind. Engage us-TODAY-in discussions to keep your business socially relevant on the web.
Web Advertising & Pay Per Click
Web Advertising is advertising on websites (sorry spiders), often through-though not dependent on- networking affiliations, like Yahoo and Google. Based on using keywords (the important words and phrases that best represent your business), these sites are experts at strategically placing your ads, therefore getting the best results.
There are various ways to approach advertising on the web, and Pay-Per-Click (PPC) is among the most common. Simply put, PPC means paying the host site each time someone clicks on one of your advertisements. This method is tried and true, and is an excellent means of lead-generating. The cost of reaching your target audience is far less, in comparison to the old fashioned means: print ads-such as in newspapers and magazines, direct mail, TV, and radio. Just think, the return on your investment is virtually immediate, as the prospect that clicks your ad is going to be directed to buy or at least learn more about your business, by coming directly to YOU.
Local Search/Google Places Optimization
Over half of all small businesses do not have a presence on the web. That’s mind boggling… especially when you consider that 7 out of 10 customers search the web for local products and services! That’s quite a Wow! factor.
Google, Yahoo and Bing utilize map features that relay search results in a manner that pinpoints LOCAL places of business on your local map, that meet the needs of the customer’s search. This is called “geo-targeting.” They do this by determining whether the client’s search is for a local product/service or not. Sly devils. Oh yes, Mr. and Mrs. Conner, the machines are getting smarter.
Using Email, or “electronic mail” as a means to extend your reach to a broader audience, is simply smart business. Allow us to work with you, and we’ll tailor a marketing campaign that will spread the word of your product or service to the four corners of the world. And here we thought the Earth was round… mwhahahahaha!
